My twins are ten. They've been vegetarian since birth - a compromise between their vegan dad and meat-eating mum.
To them, not eating meat isn't some ethical stance. It's just normal. The idea of eating animals seems as strange to them as eating insects might seem to their friends.
When I told them about my new venture into cultivated meat - writing about it, potentially selling it one day - their questions were fascinating. They had none of the baggage adults bring to the conversation.
They were genuinely intrigued. Not by the ethics or economics, but by the pure science of it. They didn't ask if it was natural or proper or traditional. They just wanted to know how it worked. Why hadn't we thought of it before? When could they try it?
That's the thing about kids - they don't get stuck on how things have always been done. They're more interested in how things could be.
By the time they're adults, cultivated meat might be completely normal. The ethical dilemmas I've wrestled with might seem as outdated as my first mobile phone.
Sometimes it takes a child's perspective to show us how simple change can be.