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Cultivated Chicken vs Traditional Chicken: Price Trends

By David Bell  •   8 minute read

Cultivated Chicken vs Traditional Chicken: Price Trends

The price gap between cultivated and conventional chicken remains wide, mainly due to production costs. Conventional chicken is affordable and widely available in the UK, while cultivated chicken is still in its early stages, with costs around £30 per kg. However, experts predict that advancements in production could reduce cultivated chicken costs to £5–10 per kg within the next decade.

Key Points:

  • Availability: Conventional chicken is easily found in supermarkets. Cultivated chicken is not yet approved for human consumption in the UK.
  • Current Costs: Conventional chicken is much cheaper than cultivated options, which are primarily used in niche markets like pet food.
  • Future Costs: Cultivated chicken prices may align with premium chicken options (e.g., organic) in 5–7 years but could take longer to match standard chicken prices.
  • Drivers of Change: Feed and energy costs affect conventional chicken prices. Cultivated chicken costs are driven by bioreactor technology and research expenses.

Quick Comparison

Factor Conventional Chicken Cultivated Chicken
Availability Widely available Not yet for human use
Current Cost Affordable ~£30 per kg
Target Cost Established £5–10 per kg
Cost Drivers Feed, housing, transport Bioreactors, R&D, media
Market Stage Mature Early development

For now, conventional chicken is the more practical option for UK households, but cultivated chicken could become a competitive choice as production methods improve and costs decline.

Traditional Chicken Prices Today

Market Overview

Traditional chicken continues to be the most budget-friendly protein option in the UK, but its price isn’t set in stone. It often fluctuates, influenced by changes in the supply chain and shifts in consumer demand. Prices differ depending on the cut and where you shop - discount supermarkets tend to offer cheaper options compared to premium or organic selections. On the wholesale side, prices are noticeably lower than retail, as retail pricing accounts for processing, packaging, and distribution costs.

These dynamics provide a foundation for exploring the factors that influence production costs.

What Affects Prices

Several critical factors shape the price of traditional chicken. Feed costs, for example, play a significant role, as they’re tied to commodity prices for items like wheat, maize, and soya. Energy expenses, especially for heating poultry houses, also add to production costs.

Other influences include supply chain disruptions caused by disease outbreaks, seasonal surges in demand, labour shortages, and increased regulatory expenses. Together, these factors drive the variations in pricing discussed throughout this article.

Cultivated Chicken Prices Today

Early Market Pricing

Cultivated chicken is still a niche product with a price tag far above that of traditional poultry. Early trials have shown that its cost is several times higher than conventional chicken, largely due to small-scale production and hefty R&D expenses. As a result, these products have so far been primarily available in high-end restaurants. However, experts anticipate that prices will come down as the industry matures.

Expected Cost Drops

With larger-scale production and technological advancements, the cost of producing cultivated chicken is expected to decrease. Improvements in bioreactor efficiency, better culture media, and increased automation are anticipated to play a major role in driving these reductions. Over time, these developments are likely to make cultivated chicken a more affordable option, narrowing the price gap with traditional chicken.

For additional insights into these trends, Cultivated Meat Shop offers valuable perspectives.

Price Comparison: Side by Side

Price Comparison Table

Here's a quick look at how traditional chicken and cultivated chicken stack up in terms of cost and availability. Traditional chicken remains an affordable and readily available option, while cultivated chicken is still grappling with high production costs and limited accessibility.

Factor Traditional Chicken Cultivated Chicken
Current UK Availability Widely available in supermarkets Not approved for human consumption
Production Cost Data not available ~£30 per kg [1]
Target Production Cost Established cost structure £5–10 per kg [1]
Main Cost Drivers Feed, housing, processing, transport Bioreactor technology, culture media, R&D
Market Maturity Fully established Early-stage development

This table highlights the stark differences in costs and production stages. While traditional chicken benefits from a well-established supply chain, cultivated chicken faces steep production expenses driven by advanced bioreactor systems and research costs.

For context, the only cultivated chicken product currently available in the UK is Meatly's "Chick Bites" for pets. Priced at £3.49 for a 50g pouch containing just 4% cultivated chicken, this translates to a notably high per-kilogram cost [1]. Clearly, there’s a significant gap that needs to be bridged before cultivated chicken can compete on price.

"Currently we're about £30 (about $37) per kilogram of the chicken that we're producing, and we'd want to be between £5 and £10 (between $6.20 and $12.40)." [1]

Although the costs are steep now, advancements in production methods could eventually make cultivated chicken a viable competitor to premium traditional options.

When Prices Will Match

Given the current cost disparity, when might cultivated chicken become more affordable? Experts believe that scaling up production is the key to narrowing the gap. While predicting an exact timeline is tricky, many anticipate gradual progress over the next decade. Meatly’s target of reducing production costs to £5–10 per kilogram marks a critical milestone, even if cultivated chicken initially remains a premium product compared to traditional alternatives.

Scaling production is not just about cutting costs - it also involves navigating regulatory hurdles to bring cultivated chicken to the human food market. With ongoing efforts to refine production methods and streamline processes, the industry is inching closer to making this a reality.

In the near term, cultivated chicken is most likely to achieve price parity in premium segments, such as free-range or organic chicken, within the next 5–7 years. Competing with the cost of standard supermarket chicken, however, may take longer and will likely depend on breakthroughs in production technology.

For those keen to follow the journey of cultivated chicken in the UK, platforms like Cultivated Meat Shop provide updates on pricing and market developments as the industry continues to evolve.

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What Drives Future Prices

The future of pricing for both traditional and cultivated chicken will depend on several key factors. Understanding these influences helps shed light on how the cost gap might shrink and what could impact the pace of change.

Economic and Resource Factors

Traditional chicken production is increasingly affected by resource limitations and rising costs. Fluctuations in resource availability, higher energy costs for processes like heating and production, and concerns about water and land usage are all driving up production expenses. On top of that, emerging environmental regulations and potential carbon pricing could add further financial pressure. These challenges might make cultivated meat a more attractive option for consumers, particularly as it becomes more competitively priced.

Consumer preferences are also shifting, with more people favouring products that reflect ethical and sustainable values. This trend could create an early market for cultivated chicken among those willing to pay a premium for responsibly produced food. Over time, as cultivated chicken becomes more affordable, it could achieve broader appeal and compete directly with traditional options. These economic dynamics create an environment where technological advancements can play a transformative role in pricing.

Production Improvements

While traditional chicken production faces rising costs, cultivated chicken has the potential to benefit from ongoing technological breakthroughs. Innovations in bioreactor design, the development of more efficient culture media, and increased automation are expected to significantly lower production costs. As these technologies are refined and production scales up, the per-unit cost of cultivated chicken could drop, bringing it closer to price parity with traditional chicken.

Additionally, incorporating renewable energy into production processes and streamlining regulatory pathways could further reduce costs, speeding up the availability of cultivated chicken in the market. Together, these advancements could reshape the competitive landscape, making cultivated chicken a viable and affordable choice for more consumers.

What This Means for UK Consumers

For people in the UK, comparing the cost of cultivated chicken with traditional chicken reveals a noticeable price gap, though this is expected to shrink over the next decade. At the moment, cultivated chicken is far pricier, but the trends point to significant changes on the horizon. This highlights the evolving dynamics of both traditional and cultivated chicken markets.

For now, traditional chicken remains the more budget-friendly choice. However, its prices are likely to climb due to external factors like rising production costs. These increases could make cultivated chicken a more competitive option as advancements in technology and production methods progress.

Currently, cultivated chicken appeals mostly to those prioritising sustainability. But as production expands and methods improve, it’s likely to become a more realistic choice for everyday households across the UK. The real question isn’t whether the price gap will close, but how soon it will happen.

As cultivated meat edges closer to becoming commercially available in Britain, UK consumers may want to keep an eye on technological and market developments. Platforms like Cultivated Meat Shop provide updates on these trends, offering insights into the technology behind cultivated meat, its environmental benefits, and market progress. They also allow visitors to join waitlists for updates on when cultivated chicken products become available in the UK. This could give consumers the chance to make choices based on their preferences, values, and budgets - not just price.

FAQs

When will cultivated chicken become widely available and affordable in the UK?

Cultivated chicken could be hitting UK shelves sooner than you might think. By 2027, it’s expected to be widely available, with some products potentially making an appearance as early as 2025 or 2026. Even better, prices are steadily dropping, inching closer to what you’d pay for organic chicken.

This shift means that cultivated chicken is on track to become a more accessible option for shoppers, offering a promising alternative to traditional meat. It’s not just about affordability - it’s also about providing a forward-thinking choice for the future of food.

What advancements are needed to make cultivated chicken more affordable?

Reducing the cost of cultivated chicken hinges on a few important technological steps forward. One of the biggest factors is creating animal-free cell culture media, which can drastically reduce the expense of raw materials. Another is adopting continuous manufacturing processes that make large-scale production more efficient. On top of that, advances in filtration systems, like cutting-edge perfusion technologies, are key to keeping costs down.

By refining these techniques and materials, cultivated chicken could become a far more affordable and competitive option compared to traditional poultry, opening the door for more people to enjoy it in the future.

Could rising costs of traditional chicken make cultivated chicken more appealing in the UK?

The rising cost of traditional chicken in the UK - fuelled by increasing feed prices, energy bills, and packaging expenses - is putting a strain on consumers' wallets. As a result, cultivated chicken is starting to gain attention as an alternative. It offers a forward-thinking option that could help address affordability concerns while reducing the environmental impact of meat production.

With advancements in production techniques, the price of cultivated chicken is expected to drop over time. This could make it a more budget-friendly choice, aligning with the UK’s growing appetite for sustainable protein options. The shift suggests that cultivated chicken might soon become a more realistic and attractive option for everyday shoppers.

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Author David Bell

About the Author

David Bell is the founder of Cultigen Group (parent of Cultivated Meat Shop) and contributing author on all the latest news. With over 25 years in business, founding & exiting several technology startups, he started Cultigen Group in anticipation of the coming regulatory approvals needed for this industry to blossom.

David has been a vegan since 2012 and so finds the space fascinating and fitting to be involved in... "It's exciting to envisage a future in which anyone can eat meat, whilst maintaining the morals around animal cruelty which first shifted my focus all those years ago"