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What I've Learned from 13 Years of Reading Food Labels

By David Bell  •   1 minute read

Being vegan turns you into a detective. You spend ages in supermarket aisles, squinting at ingredients lists, looking for hidden animal products.

It was frustrating at first. Why did milk powder need to be in everything? Why weren't ingredients clearer? Why did different countries have different standards?

But over the years, something interesting happened. I started understanding food production better. Started questioning why certain ingredients were there at all.

The most surprising thing? How many animal products are in things you'd never expect. And how many don't need to be there - they're just cheap fillers or traditional processing aids.

That's what makes cultivated meat interesting. It's not just about replacing obvious meat products. It's about all those hidden animal ingredients too.

Imagine food labels that are simpler, clearer, more ethical. No more detective work needed.

Though I might miss being that annoying person holding up the queue while I check every ingredient.

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Author David Bell

About the Author

David Bell is the founder of CultivatedMeat.co.uk and contributing author on all the latest news. With over 25 years in business, founding & exiting several technology startups, he started the worlds first Cultivated Meat Store in anticipation of the coming regulatory approvals needed for this industry to blossom.

David has been a vegan since 2012 and so finds the space fascinating and fitting to be involved in... "It's exciting to envisage a future in which vegans can eat meat, whilst maintaining the morals around animal cruelty which first shifted my focus all those years ago"